In that world I have made it my mission to grow the bottom line by demonstrating the positive influence customer-obsessive design has on revenue.

The player

As a player my system is clear and simple. I empower cross-functional teams with a design process that engages both left and right brain people; producing willing collaboration, helping to dispel inter-discipline friction so the team designs solutions users love to use and recommend.

The coach

As a coach I employ the servant leadership philosophy. I focus on fostering an environment where designers feel supported, valued, and empowered to achieve their full potential, ultimately leading to superior user experiences and successful project outcomes.

In essence I ensure design matters, both to the builders and the buyers.